From Fear to Fun in Fitness

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Die later or enjoy now? Our brains prioritize short-term threats and opportunities and discount long-term ones. What does this mean for motivation and exercise? 3 Key Questions on fear and negative reinforcement answer that question.

Smaller Seats for Health & Safety

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There is growing pressure on the airline industry from consumer advocacy groups to make airline seats bigger due to safety concerns.  The seats on airplanes have gotten a bit smaller but our bodies have gotten significantly bigger. The average weight of both men and women is 30 pounds greater than in the 1960s – and […]

Finally! Some Prevention!

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Finally. Humans focused on preventing disaster for once instead of cleaning it up. How altering an asteroid’s path is a perfect representation of the “ounce of prevention is worth a pound of cure” expression.

Barbells, Babies, & Brain Fitness

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Babies, barbells, and brain fitness.  What’s the difference between lifting a baby or a barbell?  One is squirmy and the other is firm-y. Consider the familiar scene of someone lifting a child in the air overhead.  The human connection through physical touch and eye contact plus the sudden higher elevation and movement is very thrilling […]

Strength Braining

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Strength training improves cognitive decline and provides neuroprotective benefits for the hippocampus. But don’t get too caught up in targeting types of exercise for specific brain regions.

Superfoods or Superfitness?

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There are no superfoods. But there are SuperVillian Foods. We created them in a lab. “Superfoods” are just the normal, healthy foods we have consumed for all of human history. They have no superpowers and have difficulty balancing out the damage from SuperVillian Foods.